![]() ![]() Purchase - a person has bought something from your online store.There are 17 Facebook events you can track: Once it is up and running, you can track certain actions (events) a person takes on your website. So, let's check how to use Meta Pixel? The way it works is pretty straightforward: you need to install the Meta Pixel (add a special piece of code) onto your website. track the behavior of the people after they see or interact with your ad.target new customers that have common interests or characteristics with your actual customers - this tactic is known as Prospecting.Remarketing - you can find more about it in our Help Center ![]() This tactic is called Retargeting (a.k.a. advertise your product to people that have already visited your website.What is Meta Pixel used for?Īccording to the Facebook Business Help Center, the Pixel is used to make sure that the ads are shown to the right people, driving more sales, and measuring ad results. All this data is encrypted and depersonalized, so only Facebook can see which users were visiting your website. A tracking pixel is a 1x1 graphic that fires (is loaded) each time a person checks your website to send Facebook the information about who is visiting and what actions they are taking. Some may find it confusing that a pixel - a teeny-tiny area on the display screen - is also used for online advertising. Also, it allows you to track your ad performance. This information can be used to target people with ads based on interests, preferences, and their behavior online. It is a piece of code that helps identify Facebook and Instagram users and see how they interacted with the content on your website (page views, product views, adding to cart, starting checkout, purchases, etc). Meta Pixel is an analytical tool that allows you to track your website visitors activities. Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.What is Meta Pixel and how to create it?ĮCommerce merchants and digital marketers use Meta Pixel to: In this post, we talk about how to set up Meta Pixel and what it does. The Meta Pixel (previously known as Facebook Pixel or FB Pixel) helps with both. That is why it’s important to reach out to the most relevant audiences and track every result your campaign drives. If you are running Facebook ads for an online store, you want every cent of your ad budget to contribute to the sales growth. ![]()
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